PRINCIPLES OF GOOD OPERATION
During promotions we strictly control the audit and verification obligations, ensuring that businesses display their details and maintain accurate and valid business information to improve online business transparency.
We are improving promotion rules around key aspects such as promotion tools, discount displays, offers, etc. We prohibit practices that harm consumers' rights, such as non-compliant pricing and price fraud.
We prohibit illegal practices such as "exclusive dealing" (preventing sellers from selling on other platforms) and ensuring fair competition in the marketplace. We take proactive measures to prevent fake transactions, fraudulent reviews and false advertising within the platform.
We establish comprehensive management standards for Liveshopping, strengthen the control and monitoring of Liveshopping broadcasts, ensure the quality of products presented on Liveshopping, and control the selection and promotion processes on Liveshopping.
We strengthen intellectual property protection, improve quality control measures for goods and implement rules for handling problem products. We take restrictive measures against sellers involved in counterfeit and substandard products.
We conduct thorough real-time inspections of product information, delete illegal and prohibited goods, fight the sale of items harmful to the physical and mental health of minors.
We maintain open channels for consumer complaints and reports, handle complaints effectively and actively assist consumers in securing their legal rights. We encourage businesses to comply with regulations such as no-reason returns policy and warranties.